Call of Duty XP

Call of duty xP Brand Identity

My Role: Designer

Call of Duty XP is the ultimate Call of Duty® experience for any fan of the franchise and a celebration of the CoD passionate community. Hosted by Activision, the first annual convention was held in Los Angeles, California from September 2–3, 2011 in and around a 12-acre hangar where developer Infinity Ward showcased their upcoming game, Call of Duty: Modern Warfare 3 and online service Call of Duty: Elite. 

I was responsible for designing the original XP logo and wordmark, as well as texture rendering, interactive map design and the brand styleguide.