Mad Lee
Branding + Art Direction



Madelyn Lee


Hi! I'm a designer in San Francisco focusing on branding and digital work. Currently I'm with a core team at Lyft working alongside Jesse McMillin & Ricardo Viramontes designing the visual language and brand experience on both marketing and app environment. Prior to Lyft, I was a part of the brand team at the London-based design agency Attik, the publisher of Noise design magazine. While at Attik, I helped initiated Basement–a digital form of Noise Series. My work has been recognized and published in Wired, The One Show, Creativity Online and Fast Company.



Senior Brand Designer

April 2017—Present, San Francisco

Brand Designer

April 2015—March 2017, San Francisco

Dentsu Attik
Designer, Branding

September 2012—April 2015, San Francisco

Art Director / Designer

October 2010—September 2012, San Francisco

Creative Intern

May 2010—September 2010, San Francisco

Independent Designer/Illustrator
September 2008—January 2010, London

BBDO Malaysia
Graphic Designer

July 2006— June 2007, Kuala Lumpur

BBDO Malaysia
Design Intern
May 2006— June 2006, Kuala Lumpur


Swift for Designers
Code Path

March 2016, San Francisco

MFAWeb & New Media
Academy of Art University

January 2010—Present, San Francisco

BA(Hons)—Visual Communication
BIAD, Birmingham City University

September 2007—September 2008, United Kingdom

Diploma—Graphic Design
Dasein Academy of Art

May 2013—April 2006, Kuala Lumpur


Best Gaming App—Appy Awards 2013
Merit (Crafts/Typography)—One Show Design 2012
Gold (UX/IA)—Academy of Art Spring Show 2011
Finalist (Poster)—Kan Tai-Keung Design Awards 2005

Branding, User Interface Design, User Experience, Illustration, Art Direction, Advertising, Typography, Layout, Photography, Bilingual

Animation, Prototyping, Swift, html, css, javascript

Adobe Creative Cloud, Sketch, Principle, Xcode